Gilbert Simondon criticized Norbert Wiener’s theory of cybernetics, arguing that, “Right from the start, Cybernetics has accepted what all theory of technology must refuse: a classification of technological objects conducted by means of established criteria and following genera and species.” Simondon aimed to overcome the shortcomings of cybernetics by developing a “general phenomenology” of machines.
http://en.wikipedia.org/wiki/Gilbert_Simondon#Individuation_and_technology