There are media theories (plural) because we do not agree on what media are. I propose that if a theory is a media theory, it should take as axiomatic that mediation is primary, and that everything else (sex, power, exploitation) are effects of mediation and its vicissitudes. If everything from architecture to sunshine mediates, we have the critical agenda mapped for us issue sof reciprocation and mutuality, solidarity, dependence and contingency. Once that is set out, we disagree on other issues modes of causality, interplay between media formations
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