user is not only consumer, but always-already also creates a value; financial crisis (2008) ~ collapse of system of consumerism; Stiegler’s “associated media” (web2) ~ new form of capitalism (not end of it); old school consumerism = dissassociated media (financial crisis is also effect of the end of this kind of world); CC – new form of intellectual property; “process of transindividuation”; co-individuation – we exchange music files and thus transform our musical taste / we produce metadata / produce links / produce attractor, which becomes meta-stabilisation (eg musical fashion); it’s both bottom-up (peer-to-peer) and top-down (owned by companies) = this is the CONFLICT ~ role of philosopher is to produce critique of top-down logic (not denialisation, because we need this logic); we need power developed through “critical apparatuses”; interests of bottom-up VS top-down are not the same (like workers VS capital), but they need each other (workers need get work from capital)