The next 10 to 20 years will be marked by two trends. First, there will be systemization and widespread adoption of social practices that engage millions of people in effective, self-directed, socially motivated production. Second, there will be an increasing sophistication of what I call “social contract enterprises”—companies that have learned how to become trusted platforms for productive social practices. | A new social contract. Over the course of modern economic history, markets became evermore separated from social relations; people specialized and segmented their moral outlook. People behave differently when they understand themselves to be acting in the market, as opposed to acting in social relationships. Peer production and other forms of collaboration reverse that by breaking down the barrier between the market self and the social self. | Vermont is introducing a special category of corporate registration: the low-profit corporation.
http://whatmatters.mckinseydigital.com/internet/the-collaborative-company