pavel skopal:
zdar, tu knihu ani autora neznám a popravdì dobrovolnì bych ji neèetl:)
ale zdá se, ¾e to mù¾e být v oblasti media studies/visual studies docela
dùle¾itý text,
na obalu knihy ji chválí Cubitt a Mirzoeff, to jsou ¹pièky, a dal¹í
známá figura, Steven Shaviro,
ji velebí tady: http://www.shaviro.com/Blog/?p=561
nemyslím, ¾e ji bude u nás nìkdo podrobnìji znát, ¹anci by jsi mìl mo¾ná
u lidí z pra¾ské katedry filmových studií –
Petra Hanáková, Kateøina Svatoòová, Sylva Poláková, nebo mimo obor filmu
tøeba Ladislav Kessner.
Beller recasts marx’s theory of alienation, and of value into a simple film setting
cinema, tv, video, computer, internet = deterritorialised factory
imaginal functions are part of perception
‘cinema’ as social relation = sociality
image is mise-en-scene of work
social theory needs become film theory
looking = (value-productive) labour
we labour in the image
‘attention theory of value’ ~ ‘labour’ = source of all value production
human attention = production of value for late capital
attentional biopower is transferred into capital
sociality = visuality
task of film theory = write political economy of culture as a mode of production
labour theory of value must be reformulated as attention theory of value
+ page-based notes @ mendeley @ umax’ windows