4.8.11
13:28 < barak> Soft power is the ability to obtain what one wants through co-option and attraction.
13:29 < barak> idea of attraction as a form of power dates back to ancient Chinese philosophers such as Laozi
in the 7th century BC. “Water is fluid, soft, and yielding. But water will wear away rock,
which is rigid and cannot yield. As a rule, whatever is fluid, soft, and yielding will overcome
whatever is rigid and hard. This is another paradox: what is soft is strong.”
13:29 < barak> hm pekna metafora pre silu zdielania a leakovania
13:30 < barak> uz mam dve akoze teorie ktore by sa hodili do btc pejpru – este protocollary power
13:31 < barak> via galloway
http://www2.lse.ac.uk/publicEvents/events/2011/20110504t1830vSZT.aspx via mirkoschaefer http://twitter.com/#!/mirkoschaefer/status/99070092112957440
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The success of soft power heavily depends on the actor’s reputation within the international community, as well as the flow of information between actors.
Thus, soft power is often associated with the rise of globalization and neoliberal international relations theory.
Popular culture and media is regularly identified as a source of soft power, as is the spread of a national language,
or a particular set of normative structures;
a nation with a large amount of soft power and the good will that engenders it inspire others to acculturate,
avoiding the need for expensive hard power expenditures.
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The Soviet Union had a great deal of soft power in the years after World War II, but they destroyed it by the way they used their
hard power against Hungary and Czechoslovakia, just as American military actions in the Middle East undercut their Soft Power.